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Carplanet
Carplanet Auto Accessories Trading is a UAE specialist in in-car entertainment, vehicle security, customisation and marine audio, with additional solutions for motorcycles and power sports. It works with brands such as Alpine, Pioneer, Sony, Kenwood, Audison, Hertz and Rockford Fosgate, and the company states it has been operating for 53 years.
Its website needs to feel as premium as the vehicles it serves, while making it easy for an owner of a luxury car, a yacht or a motorcycle to find the right upgrade and request a quote at the nearest showroom.
- Region
- Dubai & Abu Dhabi, UAE
Challenge
Premium Craft, Many Different Customers
Carplanet serves car owners, yacht owners and riders, each looking for something different, from Apple CarPlay upgrades to marine sound systems. The site needs to speak to all of them without feeling like a general accessories shop.
Solution discovery: in-car entertainment, security, marine, motorcycle and power-sport audio all need clear, separate entry points.
Showing the work: upgrade quality is judged visually, by vehicle and by brand.
Showroom-based enquiries: a quotation request has to reach either the Dubai or the Abu Dhabi team.
Our Solutions
Our Strategic Solutions
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Solution-Led Navigation
The menu separates Our Solutions, Brands, Premium Cars and Marine, with product pages for audio, multimedia, Apple CarPlay, Android Auto, WebLink, head unit repair and power-sport audio.
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Brand & Premium Vehicle Positioning
Audio brands and a list of premium vehicle makes show visitors that their car, from Ferrari to Land Rover, is one the team works on.
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Filterable Portfolio
Car, marine and power-sport portfolios let visitors browse finished work by solution, vehicle brand and model.
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Get a Quote Journey
A Get a Quote form asks for contact details and preferred showroom, and is supported by showroom addresses, phone numbers and WhatsApp.
Project Implementation: A Showroom Experience Online
The website uses large automotive imagery and a clear solution hierarchy to present Carplanet as a premium specialist. Service categories, brand logos, portfolios, blog guidance on upgrades and showroom details are connected through a consistent quotation flow, so a visitor who sees a relevant upgrade can request pricing in a single step.
Outcome & Project Highlights
The website presents Carplanet’s full range of solutions in one premium, easy-to-navigate experience.
Complete solution range: in-car, marine, motorcycle and power-sport audio plus security and customisation.
Portfolio as proof: separate car, marine and power-sport galleries with filters.
Quotation ready: Get a Quote and Enquire Now forms with showroom selection.
Helpful content: a blog on Apple CarPlay, head unit and speaker upgrades that supports research.
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